Projects

  • Bromsgrove Town Centre Delivery Options

    We created viable development options for two key sites to bring a more diverse range of activities to Bromsgrove town centre

    Project overview

    The North Worcestershire Economic Development and Regeneration team, a multi-authority body, commissioned PRD and project partners AR Urbanism to review options for two key high street sites on behalf of Bromsgrove District Council. The sites are at either end of the town centre, which Bromsgrove DC aims to revitalise with new workplaces, retail, and leisure.

    To complement the council’s own ambitions, PRD and ARU consulted various stakeholders throughout the town centre. With this feedback, the project team developed options for the sites and PRD assessed the deliverability and viability for each, resulting in scheme options that would be attractive to the developer market, fundable, and play a wider role in regenerating the town centre.

    The proposals included a mix of housing and ground floor community uses for one site and a mix of workspace and meanwhile use leisure on the other, which will enhance the existing town centre by bringing in new residents and modern, bespoke spaces for different uses.

    Project details

    • Client
      North Worcestershire Economic Development and Regeneration team
    • Project Lead
      Simon Evans
    • Type
      Delivery Strategy
  • Coast to Capital Covid-19 Recovery Support

    We developed a brochure to set out the ambitions and key projects of the Coast to Capital Local Enterprise Partnership as it looks towards Covid-19 recovery

    Project overview

    Coast to Capital is the Local Enterprise Partnership covering Brighton to Bognor Regis on the coast up to Epsom, Surrey. The region is expected to be disproportionately affected by Covid-19, with vulnerabilities due to high-risk groups for Covid-19 exposure living along the coast, reliance on Gatwick Airport for employment, a high proportion of self-employed people, business closures in Brighton & Hove, and more.

    With the right investment and support, the Coast to Capital area is well-placed to recover. PRD developed a brochure for the LEP illustrating the potential for the area to ‘build back stronger, smarter, and greener’, focusing on development and infrastructure projects that can tackle long-standing socioeconomic challenges as well as issues caused or exacerbated by Covid-19. The brochure is a tool for the LEP to set out its vision for the region with a view to attracting investment and government funding.

    For example, the brochure outlines the LEP’s aspirations to see a £2m upgrade to Brighton mainline for better train reliability and quicker journey times; development around Gatwick and Crawley build a more resilient worker base and innovative business practices; urban innovation districts in Brighton & Hove; and embedding zero carbon and clean energy across the region’s new development and existing operations.

    Project details

    • Client
      Coast to Capital
    • Project Lead
      Martin Woodhouse
    • Type
      Funding & Investment Plan
  • Folkestone Place Plan

    We developed an evidence-based, mission-driven Place Plan for Folkestone town centre

    Project overview

    Folkestone and Hythe District Council commissioned a multidisciplinary team, which included PRD, to develop a Place Plan for Folkestone town centre—a critical exercise to define the future role of the town centre following a year of Covid-19 related lockdowns and ongoing challenges facing the high street.

    The Place Plan addresses themes such as public realm, employment, skills and training, investment, and transport. PRD developed the socioeconomic evidence base for the Place Plan as well as recommendations to enable business growth, economic development and long-term community participation.

    Guided by the views of local people, the project team developed a ‘mission-driven’ approach with six missions to structure the actions of the Place Plan and galvanise external investors around shared goals. PRD helped develop these missions and identified specific outputs and outcomes against each one to enable the council to measure success and progress.

    The Place Plan provides the council with a robust evidence base upon which to bid for central government regeneration funding and the ‘mission-driven’ approach has allowed external partners to see both what the council is doing and where their own investments can make contributions to the aims of the Place Plan.

    Project details

    • Client
      Folkestone & Hythe District Council
    • Project Lead
      Rosa Sulley
    • Type
      Funding & Investment Plan, Socioeconomic Evidence
  • GLA Small Sites Small Builders

    We assessed the GLA’s Small Sites, Small Builders pilot programme and developed guidance for unlocking development on small sites

    Project overview

    After launching its Small Sites, Small Builders programme in 2018, the GLA commissioned PRD to review the impact of the programme’s pilot schemes and determine how the programme can be improved ahead of a wider rollout.

    PRD evaluated which types of organisations received effective support, the form of support (e.g. grants, guidance to sourcing or unlocking suitable land, upskilling staff), the impact of support, and overall value for money. We also consulted landowners, GLA partners, and small builders to gather feedback on the types of support and changes necessary to strengthen the programme.

    We developed a forward plan for the GLA mapping a set of interventions to improve the programme and make it as impactful as possible while working within a limited budget. As an extension to our commission, we developed public-facing guidance for unlocking small sites.

    Project details

    • Client
      Greater London Authority
    • Project Lead
      Theodora Beckett
    • Type
      Delivery Strategy, Monitoring & Evaluation
  • GLA Social Integration Toolkit

    We drafted guidance and tools to enable organisations to understand and measure social integration in London

    Project overview

    The Mayor of London’s Social Integration Strategy recognises the importance of better evidence of what social integration means and how to measure it. Working with the Greater London Authority, PRD prepared guidance and tools for organisations to use when seeking to understand and measure social integration in places and projects

    The Social Integration Toolkit is a world leader in city-specific integration measurement. It helps track specific impacts of policies and projects, improving planning and leading to better initiatives to support Londoners. It aims to help establish a better understanding of the circumstances of individuals and communities by focusing on three core themes: relationships, participation, and equality.

    PRD is currently working with several clients to implement the toolkit on their own projects.

    Our work on the toolkit builds on previous support PRD team members have provided to the GLA in developing measurement frameworks, such as the Good Growth Monitoring and  Evaluation Framework.

    Download the Social Integration Toolkit

    Project details

    • Client
      Greater London Authority
    • Project Lead
      Barney Cringle
    • Type
      Monitoring & Evaluation, Socioeconomic Evidence
  • Guy’s & St Thomas’ Campus Redevelopment

    We are developing estate renewal and commercialisation opportunities, asset management strategies, and viability modelling on behalf of one of the country’s largest NHS trusts

    Project overview

    PRD supported Guy’s & St Thomas’ (GSTT) on their 15-year, £4bn regeneration of its Westminster Bridge and London Bridge campuses. Pre-Covid, PRD worked alongside GSTT in their offices to provide on-demand advice on all property-related matters.

    Recent work has included developing proposals for partnerships with key stakeholders and landowners; providing evidence and information to generate support from the governance teams; and identifying and working up proposals for assets that will allow assist with decanting in the short term and further capitalise on regeneration uplift in the long term.

    PRD has developed a range of viability models to guide the work programme. We have also helped soft-market test ideas with developers, investors and occupiers, particularly in the MedTech and life sciences sectors, and have managed external consultants on behalf of GSTT to ensure that they receive the best advice possible.

    Project details

    • Client
      Guy’s & St Thomas’ NHS Foundation Trust
    • Project Lead
      Simon Evans
    • Type
      Asset Strategy, Viability & Options Appraisal
  • Homes for Lambeth

    We developed a governance structure, financial options, and a business plan for Homes for Lambeth

    Project overview

    The London Borough of Lambeth sought to establish a council-owned housing company to reach ambitious targets for building new social rented housing. PRD initially advised on organisational structuring, delivery strategy and programme management options; undertook extensive engagement and education with councillors, officers, and other stakeholders; liaised with tax, accounting, and legal advisors to test the robustness of the proposed structure against Homes for Lambeth’s (HfL) development goals; helped establish a company Board; and supported the Board to consider messaging and opportunities to meet wider council objectives.

    Since Cabinet approved PRD’s recommendation to establish HfL as a wholly-owned company with a group structure and the detailed governance proposals, we have continued to support HfL at the Board, executive and wider stakeholder levels. With partners , PRD has carried out business and resource planning, co-ordinated legal advice on loans and financing, prepared documents for the Regulator of Social Housing, and developed agreements between the council and HfL.

    Project details

    • Client
      LB Lambeth
    • Project Lead
      Daniel Partridge
    • Type
      Delivery Strategy, Partnership Structure
  • Hoxton & Shoreditch Socioeconomic Study

    We detailed the social and economic characteristics of Hoxton and Shoreditch to help LB Hackney develop area-specific strategies

    Project overview

    LB Hackney commissioned PRD to establish an in-depth evidence base on Hoxton’s communities and economy with a view to informing future strategies, partnership working, delivery, and investment. The evidence drew on PRD’s detailed review of socioeconomic data and an extensive programme of community engagement to understand the lived experiences of residents, carried out with project partners Fluid.

    Through this work, we helped LB Hackney understand perceptions on how the area is changing, local support networks and their capacities, the needs of residents and which areas need better support mechanisms, and how the council can work with partners to improve opportunities for residents.

    Following this, PRD undertook a similar review focused on businesses in Shoreditch to review the effects of Covid-19. The two studies are directly supporting a new Action Plan for local investment.

    Project details

    • Client
      LB Hackney
    • Project Lead
      Barney Cringle
    • Type
      Socioeconomic Evidence
  • Imperial White City Placemaking

    We reviewed the untapped potential of Imperial’s White City campus and made the case for placemaking through improved amenities and public realm

    Project overview

    Imperial College London’s White City estate is a world-class research campus located near a major London hub for media, leisure, retail, and nightlife. Imperial commissioned PRD to assess the amenities and public realm at the White City campus and make the case for new placemaking initiatives befitting of one of the most innovative universities in the world.

    PRD reviewed the existing ‘landscape’ and asset base at White City, covering aspects such as public realm and connectivity, amenities such as eating places and public events, business/networking opportunities, and the university’s ties to surrounding communities. We engaged the Imperial board, development team, and on-site students, researchers, and incubator enterprises to gather wide-ranging views on what works well about the campus and what could be improved—from business support and networking opportunities to the campus food and beverage offer.

    Our final report and presentation to Imperial included examples of inspirational, replicable placemaking interventions from leading research hubs in other cities; the cost of inaction; and a call to establish Imperial White City as an Innovation District with next steps to achieve this.

    Project details

    • Client
      Imperial
    • Project Lead
      Theodora Beckett
    • Type
      Asset Strategy, Viability & Options Appraisal
  • Invest Northern Ireland

    We established joint venture models for delivering affordable workspace on behalf of Invest Northern Ireland

    Project overview

    Together with Hatch, PRD supported Invest Northern Ireland to explore and develop a range of structured joint venture models to co-ordinate investment into Local Enterprise Agencies (LEAs) across Northern Ireland with the aim of delivering affordable workspace.

    Working closely with Invest Northern Ireland and in consultation with a broad selection of LEAs, PRD analysed the barriers to and opportunities for delivery, then tested several new models and approaches for delivery through client consultation.

    PRD proposed innovative delivery models with new, active stakeholder roles for local and national government alongside the LEAs. The models made best use of the resources, property assets, skills and powers of each party to deliver locally-tailored workspace.

    Project details

    • Client
      Invest Northern Ireland
    • Project Lead
      Daniel Partridge
    • Type
      Funding & Investment Plan, Partnership Structure
  • Kensal Spatial Framework

    We helped Kensington & Chelsea deliver and safeguard affordable creative workspaces

    Project overview

    The Royal Borough of Kensington and Chelsea (RBKC) secured £1m of the Mayor’s Good Growth Fund to promote employment and economic growth in and around the Kensal Canalside Opportunity Area (KCOA). This has been match funded by £1m from RBKC’s Capital Fund.

    Alongside regular collaborators We Made That and Redo, PRD developed a spatial framework to expand Kensal’s creative economy. Our consortium undertook a mapping exercise which revealed the importance of affordable creative workspace and civic and charitable sector clusters not just for the local area but to the wider borough. We developed interventions, including a new workspace for the area, that will ensure development in KCOA reflects and boosts the existing creative economy and brings opportunities for jobs and enterprise for North Kensington.

    We also supported RBKC to draft a Supplementary Planning Document to further support the area and we are currently exploring a wider asset development strategy for the borough, in which RBKC takes a direct role to safeguard affordable spaces for the long term and embed inclusive economic growth.

    Project details

    • Client
      RB Kensington & Chelsea
    • Project Lead
      Dan Partridge
    • Type
      Asset Strategy
  • LB Newham Covid-19 Support

    We are providing ongoing support for LB Newham to recover from Covid-19 by focusing on community wealth building

    Project overview

    PRD has an ongoing relationship with LB Newham across several workstreams. For example, we developed a comprehensive evidence base for the council’s inclusive economy strategy, which is formed around community wealth building principles. Community wealth building is an economic development approach that redirects wealth and the gains of economic growth back to local neighbourhoods and people.

    In response to Covid-19, throughout which Newham’s residents were among the hardest-hit in the country, the council commissioned PRD to expand the strategy to a wider recovery and reorientation plan, which has formed the basis of the borough’s new Corporate Plan.

    We have also undertaken research on the impacts of Covid-19 throughout Newham, supported development of a new affordable workspace programme, delivered data training for officers, established a measurement framework for the Corporate Plan and other strategies, and provided socioeconomic data to support masterplanning in areas including Stratford, Canning Town, and Custom House.

    Project details

    • Client
      LB Newham
    • Project Lead
      Barney Cringle
    • Type
      Asset Strategy, Monitoring & Evaluation, Socioeconomic Evidence
  • Limerick Colbert Regeneration

    We provided socioeconomic insight and a delivery strategy for one of Ireland’s biggest regeneration sites

    Project overview

    Limerick Colbert is a large regeneration site at the edge of Limerick city centre with capacity for more than 2500 homes and 112,500 m² of retail and workspace, which will support anticipated 50% population growth by 2040. For Ireland’s Land Development Agency, the site is an opportunity to set a standard for public development in the country.

    Working as part of a multidisciplinary team of architects and planners, PRD supplied a socioeconomic baseline, reviewing local demographics, the current housing and employment space markets, and inward investment to inform a masterplan for Limerick Colbert.

    To ensure the masterplan can be delivered on this complex, multi-landowner site, PRD co-ordinated a landowner workshop and developed a delivery strategy which sets out a proposed joint venture structure, financing options, and delivery priorities.

    Project details

    • Client
      Land Development Agency via C+W O’Brien Architects
    • Project Lead
      Barney Cringle
    • Type
      Partnership Structure, Socioeconomic Evidence
  • Liverpool City Region Small Sites Programme

    We are building a portfolio of suitable sites across the Liverpool City Region for infill and small-scale housing development

    Project overview

    Liverpool City Region, comprising six Liverpool-area local authorities, commissioned PRD to establish a portfolio of sites that would benefit from Homes England funding for infill and small-scale residential development.

    The Liverpool region has some of the most challenging viability constraints in the country, making development at this scale difficult. PRD identified additional obstacles, such as remediation and demolition costs, fragmented ownership, conflicting landowner ambitions, and costs of utilities/services. We consulted individual local authorities, small developers, landowners, and registered providers to understand their own barriers to delivery, the most effective ways for funding to unlock development, and ideal site types.

    From this, we developed scoring criteria to help whittle down a longlist of 650 sites into a shortlist of 50 best sites that can be delivered in the shortest amount of time and with minimal intervention. We also built a ‘roadmap’ of next steps for LCR and Homes England to begin rolling out a programme of procurement and funding for the first wave of sites.

    Project details

    • Client
      Liverpool City Region
    • Project Lead
      Simon Evans
    • Type
      Delivery Strategy
  • London Data Service & Partnership

    We are working with the Greater London Authority to establish world-leading practices in sharing and managing data for high streets and town centres

    Project overview

    The GLA’s high streets data service brings together dynamic datasets to build a detailed picture of activity across the city’s 600+ high streets. It is intended to help people understand how activity on high streets is changing, especially in light of Covid-19 and ongoing recovery. PRD initially advised the GLA on relevant data to consider for the service and developed an outline structure for a London-wide, multi-stakeholder Data Partnership which will help guide the new data service.

    The GLA commissioned PRD for ongoing work with the data service and partnership, which involves bespoke data analysis and reporting, refining the partnership structure, training support, and promoting the data service.

    Project details

    • Client
      Greater London Authority
    • Project Lead
      Amanda Robinson
    • Type
      Partnership Structure, Socioeconomic Evidence
  • Margate Town Investment Plan

    We developed a Town Investment Plan which helped Thanet District Council secure up to £22.2m of central government Towns Fund for Margate

    Project overview

    PRD and project partners We Made That worked with Thanet District Council and the Margate Town Deal Board to develop a Town Investment Plan underpinned by extensive community engagement and a widespread desire to transform Margate into a town with a strong year-round economy.

    The TIP charts a 10-year course of improvements for Margate, focusing on scaling Margate’s creative economy and skills through a new Creative Land Trust; tackling deep health inequalities by providing more wellbeing amenities linked to Margate’s coast; improving public realm and connectivity; and making Margate’s nationally-renowned heritage assets more sustainable and inclusive. It is underpinned by PRD’s extensive socioeconomic baseline to ensure interventions are targeted in areas that need them most.

    PRD is currently helping Thanet District Council to lay the groundwork for individual TIP project business cases, which will ensure that Margate’s £22.2m of funding is used to achieve maximum benefit for the town’s residents and workers.

    Project details

    • Client
      Thanet District Council
    • Project Lead
      Chris Paddock
    • Type
      Funding & Investment Plan, Socioeconomic Evidence
  • Old Oak & Park Royal Regeneration & Funding Advice

    We advised Old Oak & Park Royal Development Corporation on funding and delivery strategies for directing investment into the regeneration of London’s largest industrial area

    Project overview

    The OPDC development area spans the boroughs of Hammersmith & Fulham, Brent and Ealing and is responsible for regenerating 950 hectares around Old Oak Common and the industrial Park Royal site. The project will bring 24,000 homes, 55,000 jobs, and a new HS2 station. Within Park Royal is a substantial element of the site. Covering around 500 hectares, it is London’s largest areas of designated Strategic Industrial Land (SIL). Its economy comprises over 35,000 jobs spread across around 2,000 businesses and contributes circa £2 billion economic output (GVA) per annum.

    PRD has been involved in several studies and strategies for this area:

    • We produced the What Works: Park Royal study to develop clear plans for industrial regeneration in Park Royal. The study advises how the economy can grow and evolve in response to Covid-19 and nearby non-industrial regeneration, with an explicit focus on providing new affordable workspace.
    • We built a bespoke Industrial Funding Strategy to support the OPDC’s ambitions for industrial growth in Park Royal and Old Oak North, along with partners Newbridge Advisors and Gerald Eve. The IFS identifies spaces requiring investment and intensification, investment gaps, funding sources to meet needs/fill the gaps, and how OPDC and its partners can access the funding sources. Our team consulted with cross-sector stakeholders (including the core investor, developer and occupier market) to inform the strategy, which will directly drive how OPDC delivers regeneration.
    • We developed a Socioeconomic Funding Strategy with Regeneris Consulting to identify sources such as the Apprenticeships Levy, domestic and European funding, business rate retention, and private investment that can be used for local social and economic initiatives.
    • PRD team members have also worked on the OPDC’s Future Sectors Study, Food Sector Study, Regeneration Funding Study, and the Park Royal Intensification Study.

    Project details

    • Client
      Old Oak & Park Royal Development Corporation
    • Project Lead
      Dan Partridge
    • Type
      Delivery Strategy, Funding & Investment Plan
  • Oxford Station Masterplan

    We are ensuring that the new Oxford Station masterplan focuses on placemaking impact, creating public value and wider benefit capture

    Project overview

    Working alongside and Atkins, Oxford City Council, Oxford County Council, Network Rail, and the Oxfordshire LEP, PRD is providing strategic property development, value capture, viability and delivery advice to inform and guide the updated masterplan for this globally important city gateway.

    Drawing on our experience of harnessing infrastructure investment to drive wider benefits, our economic work in Oxford and our strong background in formulating delivery options and viability assessments, we are establishing a business case for adjacent station redevelopment and bringing delivery certainty to the project.

    Project details

    • Client
      Oxford City Council, Oxford County Council, Network Rail and the Oxfordshire LEP
    • Project Lead
      Martin Woodhouse
    • Type
      Delivery Strategy, Viability & Options Appraisal
  • PRD x Redo

    We work with Redo to help local authorities rejuvenate underused assets and monitor impact of innovative asset strategies

    Project overview

    Our ongoing partnership with Redo is a platform to help local authorities create asset value strategies by using redundant buildings for social good, particularly to support co-working, start-up and scale-up businesses, and local enterprise.

    Redo is the consulting arm of 3space, an affordable/flexible workspace provider. Their model for every space let at an affordable rate, another is given at peppercorn rent, while PRD brings expertise on innovative asset strategies and monitoring success once a space is under operation.

    Together, we have delivered and monitored ongoing impact of projects in Brixton, Lancaster, Kensal, and Old Oak & Park Royal.

    Project details

    • Client
      Various local authorities
    • Project Lead
      Daniel Partridge
    • Type
      Asset Strategy
  • Royal Docks Regeneration Framework

    We are helping the Royal Docks team track the evolution of the Royal Docks during the next two decades of its large-scale regeneration

    Project overview

    London’s Royal Docks is one of the city’s most substantial regeneration sites, with 15,000 homes and 40,000 jobs arriving in the next two decades. PRD team members have been involved with the Royal Docks for several years, helping establish an economic vision for the area and indicators of successful regeneration.

    We are currently working with the Royal Docks Team—a partnership between the Greater London Authority and LB Newham—to create the Royal Docks Success Framework, which sets out a Theory of Change for regeneration. The Framework details practical monitoring and evaluation criteria for tracking the evolution of the area and understanding progress towards the success indicators/outcomes.

    Establishing the foundations for a partnership approach to data collection has been an important element of the work. This has involved in-depth engagement with stakeholders across the area (including developers, anchors businesses and institutions, workspaces, public sector partners, and the community) to map the types of data and information that they hold which could contribute to the partnership, their appetite to share information, and their willingness to collaborate on new forms of social and economic research to respond to evidence gaps.

    We also carried out a review of the Royal Docks Team’s delivery progress during its first two years, which has helped refine feasible delivery timescales and influenced decisions about how the Team will operate throughout the rest of the development process.

    Project details

    • Client
      Royal Docks Team (LB Newham & GLA joint venture)
    • Project Lead
      Barney Cringle
    • Type
      Monitoring & Evaluation
  • Runcorn Station Quarter Masterplan

    We appraised development and delivery options for the emerging Runcorn Station Quarter masterplan

    Project overview

    Development in Runcorn faces several delivery challenges and constraints, including multiple land ownership, safeguarded land and challenging local property market economics.

    PRD provided market insight for Runcorn’s Station Quarter as part of a multidisciplinary team. Our input included an in-depth contextual market baseline of local and regional property market economics, developed through data analysis and consultations with agents, key public-sector stakeholders, landowners and key leaseholders. PRD also appraised the development options for the emerging masterplan, which includes consideration of how the council can use its assets to deliver the masterplan and stimulate wider investment in the area.

    The masterplan will catalyse wider regeneration in Runcorn, including the town centre, and harness the regeneration potential of HS2.

    Project details

    • Client
      Halton Borough Council
    • Project Lead
      Martin Woodhouse
    • Type
      Asset Strategy, Viability & Options Appraisal
  • Sutton Town Centre Strategy

    We developed an action plan with short, medium, and long term interventions to revitalise Sutton town centre

    Project overview

    Supported by acclaimed architects Astudio, PRD was commissioned to develop an Action Plan to secure the long-term viability of Sutton town centre. LB Sutton commissioned this innovative project to re-energise the existing strategy for the town centre, which had lost momentum as the economic downturn made the major spatial strategy for the area undeliverable.

    We did a thorough analysis of the town centre’s strengths, weaknesses, opportunities and threats and a review of policy, baseline data and best practices. Together with LB Sutton and local stakeholders, we developed a portfolio of short, medium and long-term interventions of varying levels of complexity, cost and risk.

    The revised strategy promotes an innovative, community-driven focus, with public realm, meanwhile uses and public art being conduits to reposition the town centre at the heat of civic life. It also proposes a proactive approach that empowers the council to take control of regeneration and development in the town centre.

    LB Sutton has since embarked on a range of initiatives which build on the proposals in the action plan; make the most of the town centre’s long pedestrian thoroughfare; and present a vibrant mix of uses at a human scale. These initiatives include Sutton Works (delivering innovative workspace in a former BHS department store with GLA Good Growth Funding), the Market House Hub, the Future High Streets Fund project and the Town Centre Masterplan.

    Project details

    • Client
      LB Sutton
    • Project Lead
      Daniel Partridge
    • Type
      Delivery Strategy, Funding & Investment Plan
  • Thames Estuary Growth Board Success Framework

    We created a bespoke framework to define and measure successful growth throughout the Thames Estuary Production Corridor

    Project overview

    The Thames Estuary Growth Board was established by central government to provide a coherent approach to development and growth throughout the Thames Estuary, one of the most important regions in the world for creative and cultural production and innovation. The Growth Board comprises representatives from estuary local authorities and businesses.

    Building on PRD team members’ track record of work in the Thames Estuary, we have been working with the board via the dedicated Thames Estuary envoy to help them define what successful change and growth looks like throughout the region. We have defined what ‘levelling up’ means for the Thames Estuary and created a bespoke measurement framework based on region-specific data analysis and engagement with the board.

    Project details

    • Client
      Thames Estuary Growth Board
    • Project Lead
      Barney Cringle
    • Type
      Monitoring & Evaluation
  • Worcester Shrub Hill

    We are enabling Worcestershire County Council to take the lead in the long-term regeneration of the area around a Grade-II listed station near Worcester city centre

    Project overview

    Worcester Shrub Hill Station is a Grade-II listed building nearing dereliction through lack of investment. The station surroundings are similarly disinvested and poorly signposted to the nearby city centre. Early business cases and cost-benefit ratios for redeveloping the station did not support investment.

    PRD is working on a long-term project with Worcestershire County Council to develop a feasible strategy for station investment and development. Following extensive viability testing, socioeconomic profiling, visioning workshops, and reviewing funding and land value capture models, we advised WCC that unlocking wider regeneration around the station and land value capture would make investment viable.

    This has enabled WCC to buy 4.5 hectares of land around the station with a view to catalysing 1000 homes, 7000 jobs, and 102,000 m² of new commercial space for Shrub Hill over the next 30 years, with flexibility built in so development can respond to market changes. WCC themselves will act as an anchor tenant, moving from an out-of-town office park back to the heart of the city and repurposing an underused asset.

    We are now supporting WCC and Worcester City Council to form a development plan for the 4.5 ha plus surrounding sites under other ownership. This involves identifying reusable assets, deliverable parcels throughout the site, phasing options, and potential partners.

    Project details

    • Client
      Worcestershire County Council
    • Project Lead
      Martin Woodhouse
    • Type
      Delivery Strategy
  • Worthing Joint Venture

    We developed an innovative Public-Public Partnership between London & Continental Railways and Worthing Borough Council

    Project overview

    PRD supported London and Continental Railways and Worthing Borough Council in designing, structuring and launching an innovative public-public partnership focused on development and regeneration.

    The partnership will initially focus on promoting and realising development on several publicly owned but previously stalled town centre sites. Development of the sites will help realise the council’s vision for the town centre.

    We subsequently provided further development management and commercial support to mobilise the partnership.

    Project details

    • Client
      London & Continental Railways
    • Project Lead
      Martin Woodhouse
    • Type
      Delivery Strategy, Partnership Structure