Projects

  • Bromsgrove Town Centre Delivery Options

    We created viable development options for two key sites to bring a more diverse range of activities to Bromsgrove town centre

    Project overview

    The North Worcestershire Economic Development and Regeneration team, a multi-authority body, commissioned PRD and project partners AR Urbanism to review options for two key high street sites on behalf of Bromsgrove District Council. The sites are at either end of the town centre, which Bromsgrove DC aims to revitalise with new workplaces, retail, and leisure.

    To complement the council’s own ambitions, PRD and ARU consulted various stakeholders throughout the town centre. With this feedback, the project team developed options for the sites and PRD assessed the deliverability and viability for each, resulting in scheme options that would be attractive to the developer market, fundable, and play a wider role in regenerating the town centre.

    The proposals included a mix of housing and ground floor community uses for one site and a mix of workspace and meanwhile use leisure on the other, which will enhance the existing town centre by bringing in new residents and modern, bespoke spaces for different uses.

    Project details

    • Client
      North Worcestershire Economic Development and Regeneration team
    • Project Lead
      Simon Evans
    • Type
      Delivery Strategy
  • Coast to Capital Covid-19 Recovery Support

    We developed a brochure to set out the ambitions and key projects of the Coast to Capital Local Enterprise Partnership as it looks towards Covid-19 recovery

    Project overview

    Coast to Capital is the Local Enterprise Partnership covering Brighton to Bognor Regis on the coast up to Epsom, Surrey. The region is expected to be disproportionately affected by Covid-19, with vulnerabilities due to high-risk groups for Covid-19 exposure living along the coast, reliance on Gatwick Airport for employment, a high proportion of self-employed people, business closures in Brighton & Hove, and more.

    With the right investment and support, the Coast to Capital area is well-placed to recover. PRD developed a brochure for the LEP illustrating the potential for the area to ‘build back stronger, smarter, and greener’, focusing on development and infrastructure projects that can tackle long-standing socioeconomic challenges as well as issues caused or exacerbated by Covid-19. The brochure is a tool for the LEP to set out its vision for the region with a view to attracting investment and government funding.

    For example, the brochure outlines the LEP’s aspirations to see a £2m upgrade to Brighton mainline for better train reliability and quicker journey times; development around Gatwick and Crawley build a more resilient worker base and innovative business practices; urban innovation districts in Brighton & Hove; and embedding zero carbon and clean energy across the region’s new development and existing operations.

    Project details

    • Client
      Coast to Capital
    • Project Lead
      Martin Woodhouse
    • Type
      Funding & Investment Plan
  • Folkestone Place Plan

    We developed an evidence-based, mission-driven Place Plan for Folkestone town centre

    Project overview

    Folkestone and Hythe District Council commissioned a multidisciplinary team, which included PRD, to develop a Place Plan for Folkestone town centre—a critical exercise to define the future role of the town centre following a year of Covid-19 related lockdowns and ongoing challenges facing the high street.

    The Place Plan addresses themes such as public realm, employment, skills and training, investment, and transport. PRD developed the socioeconomic evidence base for the Place Plan as well as recommendations to enable business growth, economic development and long-term community participation.

    Guided by the views of local people, the project team developed a ‘mission-driven’ approach with six missions to structure the actions of the Place Plan and galvanise external investors around shared goals. PRD helped develop these missions and identified specific outputs and outcomes against each one to enable the council to measure success and progress.

    The Place Plan provides the council with a robust evidence base upon which to bid for central government regeneration funding and the ‘mission-driven’ approach has allowed external partners to see both what the council is doing and where their own investments can make contributions to the aims of the Place Plan.

    Project details

    • Client
      Folkestone & Hythe District Council
    • Project Lead
      Rosa Sulley
    • Type
      Funding & Investment Plan, Socioeconomic Evidence
  • Invest Northern Ireland

    We established joint venture models for delivering affordable workspace on behalf of Invest Northern Ireland

    Project overview

    Together with Hatch, PRD supported Invest Northern Ireland to explore and develop a range of structured joint venture models to co-ordinate investment into Local Enterprise Agencies (LEAs) across Northern Ireland with the aim of delivering affordable workspace.

    Working closely with Invest Northern Ireland and in consultation with a broad selection of LEAs, PRD analysed the barriers to and opportunities for delivery, then tested several new models and approaches for delivery through client consultation.

    PRD proposed innovative delivery models with new, active stakeholder roles for local and national government alongside the LEAs. The models made best use of the resources, property assets, skills and powers of each party to deliver locally-tailored workspace.

    Project details

    • Client
      Invest Northern Ireland
    • Project Lead
      Daniel Partridge
    • Type
      Funding & Investment Plan, Partnership Structure
  • Liverpool City Region Small Sites Programme

    We are building a portfolio of suitable sites across the Liverpool City Region for infill and small-scale housing development

    Project overview

    Liverpool City Region, comprising six Liverpool-area local authorities, commissioned PRD to establish a portfolio of sites that would benefit from Homes England funding for infill and small-scale residential development.

    The Liverpool region has some of the most challenging viability constraints in the country, making development at this scale difficult. PRD identified additional obstacles, such as remediation and demolition costs, fragmented ownership, conflicting landowner ambitions, and costs of utilities/services. We consulted individual local authorities, small developers, landowners, and registered providers to understand their own barriers to delivery, the most effective ways for funding to unlock development, and ideal site types.

    From this, we developed scoring criteria to help whittle down a longlist of 650 sites into a shortlist of 50 best sites that can be delivered in the shortest amount of time and with minimal intervention. We also built a ‘roadmap’ of next steps for LCR and Homes England to begin rolling out a programme of procurement and funding for the first wave of sites.

    Project details

    • Client
      Liverpool City Region
    • Project Lead
      Simon Evans
    • Type
      Delivery Strategy
  • Margate Town Investment Plan

    We developed a Town Investment Plan which helped Thanet District Council secure up to £22.2m of central government Towns Fund for Margate

    Project overview

    PRD and project partners We Made That worked with Thanet District Council and the Margate Town Deal Board to develop a Town Investment Plan underpinned by extensive community engagement and a widespread desire to transform Margate into a town with a strong year-round economy.

    The TIP charts a 10-year course of improvements for Margate, focusing on scaling Margate’s creative economy and skills through a new Creative Land Trust; tackling deep health inequalities by providing more wellbeing amenities linked to Margate’s coast; improving public realm and connectivity; and making Margate’s nationally-renowned heritage assets more sustainable and inclusive. It is underpinned by PRD’s extensive socioeconomic baseline to ensure interventions are targeted in areas that need them most.

    PRD is currently helping Thanet District Council to lay the groundwork for individual TIP project business cases, which will ensure that Margate’s £22.2m of funding is used to achieve maximum benefit for the town’s residents and workers.

    Project details

    • Client
      Thanet District Council
    • Project Lead
      Chris Paddock
    • Type
      Funding & Investment Plan, Socioeconomic Evidence
  • Oxford Station Masterplan

    We are ensuring that the new Oxford Station masterplan focuses on placemaking impact, creating public value and wider benefit capture

    Project overview

    Working alongside and Atkins, Oxford City Council, Oxford County Council, Network Rail, and the Oxfordshire LEP, PRD is providing strategic property development, value capture, viability and delivery advice to inform and guide the updated masterplan for this globally important city gateway.

    Drawing on our experience of harnessing infrastructure investment to drive wider benefits, our economic work in Oxford and our strong background in formulating delivery options and viability assessments, we are establishing a business case for adjacent station redevelopment and bringing delivery certainty to the project.

    Project details

    • Client
      Oxford City Council, Oxford County Council, Network Rail and the Oxfordshire LEP
    • Project Lead
      Martin Woodhouse
    • Type
      Delivery Strategy, Viability & Options Appraisal
  • Runcorn Station Quarter Masterplan

    We appraised development and delivery options for the emerging Runcorn Station Quarter masterplan

    Project overview

    Development in Runcorn faces several delivery challenges and constraints, including multiple land ownership, safeguarded land and challenging local property market economics.

    PRD provided market insight for Runcorn’s Station Quarter as part of a multidisciplinary team. Our input included an in-depth contextual market baseline of local and regional property market economics, developed through data analysis and consultations with agents, key public-sector stakeholders, landowners and key leaseholders. PRD also appraised the development options for the emerging masterplan, which includes consideration of how the council can use its assets to deliver the masterplan and stimulate wider investment in the area.

    The masterplan will catalyse wider regeneration in Runcorn, including the town centre, and harness the regeneration potential of HS2.

    Project details

    • Client
      Halton Borough Council
    • Project Lead
      Martin Woodhouse
    • Type
      Asset Strategy, Viability & Options Appraisal
  • Thames Estuary Growth Board Success Framework

    We created a bespoke framework to define and measure successful growth throughout the Thames Estuary Production Corridor

    Project overview

    The Thames Estuary Growth Board was established by central government to provide a coherent approach to development and growth throughout the Thames Estuary, one of the most important regions in the world for creative and cultural production and innovation. The Growth Board comprises representatives from estuary local authorities and businesses.

    Building on PRD team members’ track record of work in the Thames Estuary, we have been working with the board via the dedicated Thames Estuary envoy to help them define what successful change and growth looks like throughout the region. We have defined what ‘levelling up’ means for the Thames Estuary and created a bespoke measurement framework based on region-specific data analysis and engagement with the board.

    Project details

    • Client
      Thames Estuary Growth Board
    • Project Lead
      Barney Cringle
    • Type
      Monitoring & Evaluation
  • Worcester Shrub Hill

    We are enabling Worcestershire County Council to take the lead in the long-term regeneration of the area around a Grade-II listed station near Worcester city centre

    Project overview

    Worcester Shrub Hill Station is a Grade-II listed building nearing dereliction through lack of investment. The station surroundings are similarly disinvested and poorly signposted to the nearby city centre. Early business cases and cost-benefit ratios for redeveloping the station did not support investment.

    PRD is working on a long-term project with Worcestershire County Council to develop a feasible strategy for station investment and development. Following extensive viability testing, socioeconomic profiling, visioning workshops, and reviewing funding and land value capture models, we advised WCC that unlocking wider regeneration around the station and land value capture would make investment viable.

    This has enabled WCC to buy 4.5 hectares of land around the station with a view to catalysing 1000 homes, 7000 jobs, and 102,000 m² of new commercial space for Shrub Hill over the next 30 years, with flexibility built in so development can respond to market changes. WCC themselves will act as an anchor tenant, moving from an out-of-town office park back to the heart of the city and repurposing an underused asset.

    We are now supporting WCC and Worcester City Council to form a development plan for the 4.5 ha plus surrounding sites under other ownership. This involves identifying reusable assets, deliverable parcels throughout the site, phasing options, and potential partners.

    Project details

    • Client
      Worcestershire County Council
    • Project Lead
      Martin Woodhouse
    • Type
      Delivery Strategy
  • Worthing Joint Venture

    We developed an innovative Public-Public Partnership between London & Continental Railways and Worthing Borough Council

    Project overview

    PRD supported London and Continental Railways and Worthing Borough Council in designing, structuring and launching an innovative public-public partnership focused on development and regeneration.

    The partnership will initially focus on promoting and realising development on several publicly owned but previously stalled town centre sites. Development of the sites will help realise the council’s vision for the town centre.

    We subsequently provided further development management and commercial support to mobilise the partnership.

    Project details

    • Client
      London & Continental Railways
    • Project Lead
      Martin Woodhouse
    • Type
      Delivery Strategy, Partnership Structure