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  • UN_BIASED women’s employment & opportunities project

    We created recommendations to tackle barriers women working in Central London face in reaching their full potential

    Project overview

    UN_BIASED was an exciting and innovative research and engagement project looking to produce actionable recommendations to move towards a truly inclusive economy, with a focus on women’s employment and opportunities. Central District Alliance Business Improvement District, a Central London BID with more than 160,000 employees and 17,000 businesses, including multi-national organisations, in partnership with the London Communication Agency (LCA), commissioned PRD and our collaborators to deliver a programme of desktop research and engagement to shape this project.  ​

    Fundamental to the success of UN_BIASED was a foundation in robust quantitative and qualitative research that can enable an understanding of the issues, challenges, and barriers to change. This sits alongside insights from local employees and employers, and learning from best practice around the world, to identify realistic actions that will deliver an inclusive economy. ​

    Our work included taking over a local coffee shop for a drop in a chat session, pop up engagement at careers fairs, focus groups, stakeholder interviews and surveys. We also hosted a co-design workshop to create recommendations for the future. Our processes ensured the voices of people working in Central London played a role in designing recommendations for change.

    More information about the project is available on the UN_BIASED website and the report can be downloaded here.

    Project details

    • Client
      Central District Alliance Business Improvement District, London Communications Agency
    • Project Lead
      Sarah Wheale-Smith
    • Type
      Engagement, Inclusive Economy